Digital Product & Funnel Template Builder

Status: ✅ Implementation Complete
Version: 1.0.0
Module: FunnelGeneratorModule
Bundle: contentdata.yaml, digital-products-pro.yaml

🎯 Overview

The Digital Product & Funnel Template Builder is an AI-powered content generation system that creates production-ready digital product funnels following the high-conversion patterns of Stack, Ambitious Labs, Plaiground, and other top-performing founder-led brands.

What It Generates

Complete PRD (Product Requirements Document)
- Problem/pain point analysis
- Promise/transformation statement
- Offer structure (modules, bonuses, timeline)
- Funnel stage definitions
Landing Page (HTML + JSON config)
- Hero section with headline/CTA
- Social proof (testimonials, logos)
- Feature cards with icons
- Founder story section
- Comparison/positioning
- Final CTA section
Ad Campaign Pack
- TikTok (15s video script)
- Instagram Reel (30s)
- LinkedIn (45s)
- Hashtags, visual direction, hooks
Email Sequence
- Welcome/hook email
- Proof/demo email
- Conversion/urgency email
- Optional retarget emails
- Scheduled send delays

🏗️ Architecture

Core Components

1. OpenAPI Schemas (`contentdata.yaml`)

All content is schema-driven following ValkyrAI's codegen philosophy:

ContentData — Master content entity (PRDs, funnels, landing pages)
FunnelStage — Funnel stage config (awareness → conversion → upsell)
LandingPageSection — Landing page section (hero, features, CTA, etc.)
AdVariant — Short-form ad creative (platform, duration, hook, value, CTA)
EmailTemplate — Email sequence entry (subject, body, send delay)
FunnelTemplate — Reusable funnel templates
GeneratedFunnelJob — Async job tracking

2. ExecModule (`FunnelGeneratorModule.java`)

AI-powered workflow module that:

Accepts structured inputs (brand, offer, audience, price, etc.)
Constructs AI prompts from Valor IDE system specification
Calls LLM (OpenAI GPT-4o by default)
Parses JSON response into ContentData schema
Outputs structured content to workflow state

Key Features:

Temperature: 0.7 (balanced creativity + consistency)
Deterministic schema-based prompts
Error handling with structured output
Integration with LlmAdapterFactory

3. Workflow Template (`digital-product-funnel-generator.json`)

End-to-end automation:

Generate Content — AI creates PRD + landing pages + ads + emails
Persist ContentData — Save to database
Generate HTML — Convert sections to production landing page
Create ProductLandingPage — Link to Product entity
Setup Email Automation — Create email templates
Generate Report — Markdown summary

Integration Points

┌─────────────────────────────────────────────────────┐
│  Frontend (React + RTK Query)                       │
│  - Funnel Generator UI                              │
│  - Template Library                                 │
│  - Content Editor                                   │
└────────────────┬────────────────────────────────────┘
                 │
                 ▼
┌─────────────────────────────────────────────────────┐
│  ValkyrAI Workflow Engine                           │
│  - FunnelGeneratorModule (AI content gen)           │
│  - RestApiModule (persist data)                     │
│  - TemplateMergeModule (HTML generation)            │
│  - LooperModule (email sequence)                    │
└────────────────┬────────────────────────────────────┘
                 │
                 ▼
┌─────────────────────────────────────────────────────┐
│  Generated Services (ThorAPI)                       │
│  - ContentDataService                               │
│  - ProductLandingPageService                        │
│  - FunnelTemplateService                            │
│  - GeneratedFunnelJobService                        │
└─────────────────────────────────────────────────────┘

🚀 Usage

1. Via Workflow API

POST /api/v1/vaiworkflow/execute

{
  "workflowName": "generate_product_funnel",
  "initialState": {
    "brand": "Valkyr Labs",
    "offer": "Reverse SaaS Launch System",
    "targetAudience": "founders + CTOs",
    "priceTier": "core",
    "priceAmount": 499.00,
    "deliveryMode": "mentorship",
    "heroBenefit": "Ship your first AI workflow in 7 days",
    "productId": "uuid-here"
  }
}

Response:

{
  "workflowId": "uuid",
  "status": "running",
  "tasks": [
    {
      "name": "Generate Funnel Content",
      "status": "completed",
      "output": {
        "prd": { ... },
        "landingPageSections": [ ... ],
        "adVariants": [ ... ],
        "emailSequence": [ ... ]
      }
    }
  ]
}

2. Via FunnelGeneratorModule (Direct)

@Autowired
private FunnelGeneratorModule funnelGenerator;

// Configure module
ExecModule module = new ExecModule();
module.setModuleName("funnelGeneratorModule");
module.setModuleData(objectMapper.writeValueAsString(Map.of(
    "brand", "Valkyr Labs",
    "offer", "AI Blueprint",
    "targetAudience", "solopreneurs",
    "priceTier", "tripwire",
    "priceAmount", 49.0,
    "deliveryMode", "course",
    "heroBenefit", "Build your first AI app in 30 days"
)));

// Execute
funnelGenerator.execute();

// Get results
Map<String, Object> result = funnelGenerator.getGeneratedContent();

3. Via Frontend UI (React)

import { useCreateGeneratedFunnelJobMutation } from "./api/GeneratedFunnelJobService";

const FunnelGeneratorForm = () => {
  const [createJob] = useCreateGeneratedFunnelJobMutation();

  const handleSubmit = async (formData) => {
    const job = await createJob({
      inputParams: {
        brand: formData.brand,
        offer: formData.offer,
        targetAudience: formData.targetAudience,
        priceTier: formData.priceTier,
        priceAmount: formData.priceAmount,
        deliveryMode: formData.deliveryMode,
        heroBenefit: formData.heroBenefit,
      },
    }).unwrap();

    // Poll job status
    pollJobStatus(job.id);
  };
};

📋 Input Schema

Field	Type	Required	Options	Example
`brand`	String	✅	—	"Valkyr Labs"
`offer`	String	✅	—	"Reverse SaaS Accelerator"
`targetAudience`	String	✅	—	"founders, devs, solopreneurs"
`priceTier`	String	✅	free, tripwire, core, high_ticket	"core"
`priceAmount`	Double	—	—	499.00
`deliveryMode`	String	✅	course, challenge, mentorship, consulting, saas, template, blueprint	"mentorship"
`heroBenefit`	String	✅	—	"Ship your first AI workflow in 7 days"
`templateId`	UUID	—	—	(Use FunnelTemplate)

📤 Output Schema

ContentData Structure

{
  "contentType": "funnel",
  "title": "Reverse SaaS Launch System",
  "slug": "valkyr-labs-reverse-saas-launch-system",
  "brand": "Valkyr Labs",
  "targetAudience": "founders + CTOs",
  "priceTier": "core",
  "priceAmount": 499.0,
  "deliveryMode": "mentorship",
  "heroBenefit": "Ship your first AI workflow in 7 days",
  "problemStatement": "...",
  "promiseStatement": "...",
  "offerStructure": {
    "modules": [
      { "title": "Week 1: Foundation", "description": "..." },
      { "title": "Week 2: Integration", "description": "..." }
    ],
    "bonuses": ["Private Discord", "1-on-1 kickoff"],
    "timeline": "30 days"
  },
  "funnelStages": [
    {
      "stageName": "awareness",
      "order": 1,
      "config": {
        "hook": "This is why you can't build an app with AI...",
        "value": "Because AI writes code — but doesn't ship workflows.",
        "cta": "Click the link, I'll show you how ValkyrAI does both."
      }
    },
    { "stageName": "lead_magnet", "order": 2, ... },
    { "stageName": "nurture", "order": 3 },
    { "stageName": "conversion", "order": 4 },
    { "stageName": "upsell", "order": 5 }
  ],
  "landingPageSections": [
    {
      "sectionType": "hero",
      "order": 1,
      "config": {
        "headline": "Ship your first AI workflow in 7 days",
        "subheadline": "Without hiring a team or learning to code",
        "ctaText": "Get Started Now",
        "ctaUrl": "/checkout"
      }
    },
    { "sectionType": "social_proof", ... },
    { "sectionType": "features", ... },
    { "sectionType": "founder_story", ... },
    { "sectionType": "comparison", ... },
    { "sectionType": "cta", ... }
  ],
  "adVariants": [
    {
      "platform": "tiktok",
      "duration": 15,
      "hook": "This is why you can't build an app with AI...",
      "value": "Because AI writes code — but doesn't ship workflows.",
      "cta": "Click the link, I'll show you how ValkyrAI does both.",
      "hashtags": ["#ai", "#startup", "#nocode"],
      "visualNotes": "Dark mode, SF Pro font, quick cuts"
    },
    { "platform": "instagram", "duration": 30, ... },
    { "platform": "linkedin", "duration": 45, ... }
  ],
  "emailSequence": [
    {
      "sequenceOrder": 1,
      "subject": "Welcome to the Reverse SaaS System",
      "preheader": "Let's ship your first AI workflow",
      "bodyHtml": "<html>...</html>",
      "bodyPlainText": "...",
      "sendDelay": 0,
      "tags": ["welcome"]
    },
    { "sequenceOrder": 2, "sendDelay": 24, ... },
    { "sequenceOrder": 3, "sendDelay": 48, ... }
  ]
}

🎨 Design Philosophy

Visual Style (Apple/Gumroad/Cursor Aesthetic)

Minimal, text-dominant layouts
Large, bold headlines (48px+)
Generous whitespace (60px+ section padding)
Monochrome palette (black text, white bg)
Sans-serif typography (SF Pro, Inter, System UI)
Simple CTAs (solid black buttons, rounded corners)

Copy Tone

Founder-led, authority-driven
Concise, emotional, benefit-focused
Avoid AI clichés — focus on tangible wins
Use real emotional triggers: FOMO, belonging, curiosity

Conversion Psychology

Awareness Stage — Hook with relatable pain point
Lead Magnet — Offer immediate value (blueprint, ebook, call)
Nurture — Build trust with proof/demo/story
Conversion — Create urgency with scarcity/limited time
Upsell — Offer premium tier (mastermind, 1-on-1)

🧪 Testing

Unit Tests

@SpringBootTest
class FunnelGeneratorModuleTests {

    @Autowired
    private FunnelGeneratorModule module;

    @Test
    void testGenerateFunnel() {
        // Arrange
        Map<String, Object> inputs = Map.of(
            "brand", "Test Brand",
            "offer", "Test Offer",
            "targetAudience", "test users",
            "priceTier", "core",
            "deliveryMode", "course",
            "heroBenefit", "Test benefit"
        );

        // Act
        module.execute();
        Map<String, Object> result = module.getGeneratedContent();

        // Assert
        assertThat(result).containsKey("prd");
        assertThat(result).containsKey("landingPageSections");
        assertThat(result).containsKey("adVariants");
        assertThat(result).containsKey("emailSequence");
    }
}

Integration Tests

# Build project
mvn clean install -DskipTests

# Run tests
mvn test -Dtest=FunnelGeneratorModuleTests

# Start dev harness
make harness-up

# Test via API
curl -X POST http://localhost:8080/api/v1/vaiworkflow/execute \
  -H "Content-Type: application/json" \
  -d '{
    "workflowName": "generate_product_funnel",
    "initialState": {
      "brand": "Valkyr Labs",
      "offer": "AI Blueprint",
      "targetAudience": "founders",
      "priceTier": "tripwire",
      "priceAmount": 49.0,
      "deliveryMode": "course",
      "heroBenefit": "Build your first AI app in 30 days"
    }
  }'

🔧 Configuration

Environment Variables

# Required
OPENAI_API_KEY=sk-...

# Optional (defaults)
LLM_PROVIDER=OPENAI
LLM_MODEL=gpt-4o
LLM_TEMPERATURE=0.7

Spring Configuration

# application.yml
valkyrai:
  funnel-generator:
    enabled: true
    default-provider: OPENAI
    default-model: gpt-4o
    default-temperature: 0.7
    templates:
      - id: saas-launch
        name: "SaaS Launch Funnel"
        category: saas_launch
      - id: course-launch
        name: "Course Launch Funnel"
        category: course_launch

📚 Examples

Example 1: Course Launch Funnel

{
  "brand": "Valkyr Labs",
  "offer": "ValkyrAI Masterclass",
  "targetAudience": "developers, founders",
  "priceTier": "core",
  "priceAmount": 299.0,
  "deliveryMode": "course",
  "heroBenefit": "Master AI workflows in 14 days"
}

Example 2: Consulting Offer

{
  "brand": "TrustLove",
  "offer": "Fractional CTO Package",
  "targetAudience": "early-stage startups",
  "priceTier": "high_ticket",
  "priceAmount": 10000.0,
  "deliveryMode": "consulting",
  "heroBenefit": "Get a world-class tech leader without full-time cost"
}

Example 3: Lead Magnet

{
  "brand": "Valkyr Labs",
  "offer": "AI Automation Blueprint",
  "targetAudience": "solopreneurs, agencies",
  "priceTier": "free",
  "priceAmount": 0.0,
  "deliveryMode": "blueprint",
  "heroBenefit": "Automate 10 hours of work per week with AI"
}

Digital Product & Funnel Template Builder

🎯 Overview

What It Generates

🏗️ Architecture

Core Components

1. OpenAPI Schemas (`contentdata.yaml`)

2. ExecModule (`FunnelGeneratorModule.java`)

3. Workflow Template (`digital-product-funnel-generator.json`)

Integration Points

🚀 Usage

1. Via Workflow API

2. Via FunnelGeneratorModule (Direct)

3. Via Frontend UI (React)

📋 Input Schema

📤 Output Schema

ContentData Structure

🎨 Design Philosophy

Visual Style (Apple/Gumroad/Cursor Aesthetic)

Copy Tone

Conversion Psychology

🧪 Testing

Unit Tests

Integration Tests

🔧 Configuration

Environment Variables

Spring Configuration

📚 Examples

Example 1: Course Launch Funnel

Example 2: Consulting Offer

Example 3: Lead Magnet

🚦 Next Steps

Phase 1: Core Implementation ✅

Phase 2: Frontend Integration 🚧

Phase 3: Advanced Features 🔮

📖 Resources

🤝 Contributing

📄 License

🎯 Overview​

What It Generates​

🏗️ Architecture​

Core Components​

1. OpenAPI Schemas (contentdata.yaml)​

2. ExecModule (FunnelGeneratorModule.java)​

3. Workflow Template (digital-product-funnel-generator.json)​

Integration Points​

🚀 Usage​

1. Via Workflow API​

2. Via FunnelGeneratorModule (Direct)​

3. Via Frontend UI (React)​

📋 Input Schema​

📤 Output Schema​

ContentData Structure​

🎨 Design Philosophy​

Visual Style (Apple/Gumroad/Cursor Aesthetic)​

Copy Tone​

Conversion Psychology​

🧪 Testing​

Unit Tests​

Integration Tests​

🔧 Configuration​

Environment Variables​

Spring Configuration​

📚 Examples​

Example 1: Course Launch Funnel​

Example 2: Consulting Offer​

Example 3: Lead Magnet​

🚦 Next Steps​

Phase 1: Core Implementation ✅​

Phase 2: Frontend Integration 🚧​

Phase 3: Advanced Features 🔮​

📖 Resources​

🤝 Contributing​

📄 License​

🎯 Overview

What It Generates

🏗️ Architecture

Core Components

1. OpenAPI Schemas (`contentdata.yaml`)

2. ExecModule (`FunnelGeneratorModule.java`)

3. Workflow Template (`digital-product-funnel-generator.json`)

Integration Points

🚀 Usage

1. Via Workflow API

2. Via FunnelGeneratorModule (Direct)

3. Via Frontend UI (React)

📋 Input Schema

📤 Output Schema

ContentData Structure

🎨 Design Philosophy

Visual Style (Apple/Gumroad/Cursor Aesthetic)

Copy Tone

Conversion Psychology

🧪 Testing

Unit Tests

Integration Tests

🔧 Configuration

Environment Variables

Spring Configuration

📚 Examples

Example 1: Course Launch Funnel

Example 2: Consulting Offer

Example 3: Lead Magnet

🚦 Next Steps

Phase 1: Core Implementation ✅

Phase 2: Frontend Integration 🚧

Phase 3: Advanced Features 🔮

📖 Resources

🤝 Contributing

📄 License